Rob Mitchell

Co-Founder, CEO

2002 - 2009
President – American Cancer Society Foundation (National)
Atlanta, GA

2002 - 2007
Chief Development Officer – American Cancer Society, Inc. (National Home Office)
Atlanta, GA

1999 - 2007
Executive Director – American Cancer Society Nationwide Planned Giving Business Unit
San Antonio, TX

American Cancer Society Highlights

Guided first billion dollar giving year for the American Cancer Society.
Directed a $70 million annual expense budget with a staff of over 200 people.
Planning giving business unit generated more than 1 billion in new commitments in 11 years.
Brought first "sales" accountability management system to non-profit sector.
Led nationwide fund raising strategy, coordination, and resources.
Directed the creation of the first ACS strategic plan for fundraising.
Coordinated the best income years in ACS history.
Introduced E-Revenue... now more than $100 million annually.
Created the first nationwide major gift initiative.
Established an independent nationwide payroll deduction program for employers.

1994 - 1998
Vice President for Development – Cancer Therapy and Research Center, San Antonio, TX

Built the first comprehensive fundraising operation for the young cancer center.
Completed a $12 million capital campaign.
Created a $6 million annual giving operation in 4 years.
Created CTRC Endowment Corporation to manage $50 million endowment.
Achieved 24 hour personalized acknowledgement of all gifts.
Maintained annual donor retention rate of more than 90%.

Additional Experience

Published numerous articles in non-profit journals.
Taught planned giving institutes for fundraising professionals.
Taught basic, intermediate, advanced and specialized marketing seminars.
Consulted with organizations including American Red Cross, Salvation Army, Boys and Girls Clubs, Boy Scouts of America, Baylor University Medical Center Foundation, religious groups and schools.

1982 - BBA Marketing & Computer Information Systems
Baylor University, Waco, TX

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