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Atlas Standard Report - December 2010

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2011 Charitable giving results remain robust.  April giving was up 2.4% over March and a significant 9.2% over April, 2010.  Year to date giving for 2011 is up 8.3% over 2010.  This strong result is being fueled by growing corporate success and a significant increase in stock values.

The updated charitable giving forecast has changed little.  The growth in giving is projected to begin slowing next month and continue to slide through year end.  Most troublesome is that the Fourth Quarter is currently projected to be down from Q4 2010.  Currently 2011 is forecast to finish with a 4.3% increase over 2010.

A combination of factors are driving the forecast down.  High prices for gasoline and food are sucking resources out of individual discretionary spending.  Continuing US deficit fears, along with the specter of interest rate increases, lingering high unemployment, and increasing election campaign fund raising are putting pressure on the charitable giving economy.

Nonprofit professionals should seriously consider moving fundraising promotions, events, and appeals to earlier calendar dates.  The current forecast suggests that the giving environment is best now and will continue to decline with each passing day.

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Latest Atlas of Giving Analysis

View the latest headlines and analysis from the August Atlas of Giving Report.

08/23/2011 - 08:04

 

For more than 20 years I had my auto and homeowners insurance with the same agent – Greg.  I don’t remember how I started with Greg except that we went to school

08/04/2011 - 17:54

 

People who work for and volunteer for nonprofits are nice people… many of them should be fired.

I spent 28 years of my life working alongside these well-meaning

07/28/2011 - 09:03

Nonprofits are very different… in how they raise money and where they get it.  And yet, there is a persistent effort to compare to national or sector averages.  For example,

07/07/2011 - 11:31

 

Here's a puzzler for you... Is year-end giving traditionally good because donors are in the giving mood... or is it because charitable organizations have made a tradition of

06/18/2011 - 07:59

And so it begins… the annual summer discussion about what giving did last year – 2010 in this case.  Whose number is more accurate?  Is any number accurate?  Is it

06/08/2011 - 17:11

 

If you knew that your gala would net 6% more if you moved it from November to July, would you do it?

If you had reliable data that suggested that

05/11/2011 - 08:21

 

What is the one thing that moves the charitable giving needle the most?  That was a question that I was recently asked by a columnist.  The answer is really easy

Philanthropy Around the World

4 hours 12 min ago

Vancouver Board of Trade chair talks money, police, philanthropy and Ellen ...
The Vancouver Observer
But the way she describes her path to success – in particular her passion for philanthropy, persistence, and 'daily random acts of kindness' – says as much about her personality as it does about an emerging new paradigm in economics, business and even ...

and more »

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6 hours 18 min ago


ABC News

Brian Dickerson: The Komen controversy: Can we not unite against breast cancer?
Detroit Free Press
Would she recoil at the epithets being hurled at her sister, Nancy G. Brinker, who founded Komen for the Cure in 1982 and made it a philanthropic powerhouse before becoming a lightning rod, in turn, for conservative and liberal anger?
Texans Lead Battle for Women's HealthNew York Times
'Pink Ribbons, Inc.': New Movie Explores the Controversy Behind Breast Cancer ...Moviefone
The Komen Foundation Was Bullied By the LeftNational Review Online
The Guardian -St. Louis Beacon -Washington Post (blog)
all 1,377 news articles »

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6 hours 59 min ago


The Age

White knight takes on a tax dragon
The Age
At a time when federal and state governments are encouraging business to help close the achievement gap between rich and poor students by providing philanthropic support to disadvantaged schools, Mr Colman finds the irony of his situation hard to bear.

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12 hours 49 min ago

Warren Watch: Empowering women
Omaha World-Herald
By Steve Jordan Warren Buffett's daughter-in-law says her philanthropic work through the Novo Foundation has changed her life as well as her marriage. In the Marie Claire magazine article, Leslie Bennetts wrote that Jennifer Buffett, 45, wife of Peter, ...

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13 hours 2 min ago


CBC.ca

The Komen controversy: Can we not unite against breast cancer?
Detroit Free Press
Would she recoil at the epithets being hurled at her sister, Nancy G. Brinker, who founded Komen for the Cure in 1982 and made it a philanthropic powerhouse before becoming a lightning rod, in turn, for conservative and liberal anger?
Texans Lead Battle for Women's HealthNew York Times
'Pink Ribbons, Inc.': New Movie Explores the Controversy Behind Breast Cancer ...Moviefone
The Komen Foundation Was Bullied By the LeftNational Review Online
The Guardian -Washington Post (blog)
all 1,236 news articles »

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13 hours 55 min ago

Shirley Wild: Hats off to Reciprocity's scholarship luncheon
Contra Costa Times
(Picasa) Hundreds of hats arranged on candelabras, serving as table centerpieces, greeted the 280 women attending the Long Beach District Philanthropic Educational Organization (PEO) Reciprocity Bureau's Founder's Day celebratory luncheon Jan. 28.

and more »

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14 hours 10 min ago

Philanthropist, businessman Grappone dies
Concord Monitor
By Ben Leubsdorf / Monitor staff John Grappone, the patriarch of a family known in the Concord area as much for its philanthropy as its eponymous empire of automobile dealerships, died yesterday at the age of 92. A lifelong Concord resident, ...

and more »

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